I am a human-centered digital product, CX, and design leader. I recently led digital product design, user research, and service design strategy engagements at McKinsey & Company.

 

PRODUCT DESIGN

Leading design teams to bring AI digital products to market with design thinking and agile methods.

DESIGN RESEARCH

Leading design research studies from scoping approaches to delivering strategic, actionable insights.

SERVICE DESIGN

Using human-centered design methods to envision and co-create new services across physical and digital touchpoints.

Leading design teams to bring AI digital products to market with design thinking and agile methods.

 

I recently led research and design for an AI transformation with a global copper mining company. I led my team across 5 work streams and 6 mine sites in North and South America, collaborating with users from frontline employees to senior executives. Over the course of the program, the copper-mining giant unlocked next level performance by building new AI capabilities and working in new ways.

Design played an integral role throughout the transformation. In tight collaboration with product owners, data engineers, and end users, my design team improved the user experience and usability of multiple AI tools. Our field research uncovered actionable insights that improved workflows, increased adoption, and maximized throughput. In addition, we infused user-centricity throughout the engagement, building new design capabilities and scaling the AI products to a sustainable enterprise product approach.

 

 

Leading qualitative design research engagements with an ethnographic approach to generate insights that drive design strategy. 

 

I recently led an international design research study for a global energy company. Our client was embarking on a massive digital transformation initiative and needed to understand how to better equip their distributor partners across key global markets. To do that, my team conducted immersive interviews and observation sessions in 5 countries across North America, Europe, and Asia (60 participants). We interviewed participants, observed them in their environments, and studied their workflows in order to uncover needs, pain points, workarounds, and opportunities.

 

 
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Leading service design engagements to create innovative concepts and service experiences across moments that matter most for users. 

 

Helping clients imagine or re-imagine services by leveraging human-centered insights and taking a holistic perspective to orchestrate experiences across multiple touch points. Recent examples include:

Created a "lovable" service experience for an international retailer

Explored the future new-customer experience for a national insurance provider

Reimagined the electronic health record for a national healthcare system

Envisioned a connected vehicle experience for a national telecommunications network

   

 

 
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